Exciting Advertising Trends To Discover
February 6, 2024
Short-form Video Ads
Building connection and relationships can be attained by the use of videos. Video content conveys information through a dynamic and visually engaging ways. Furhermore, videos can cultivate a lasting impact to the audience because they are sharaeble and translate brand loyalty and conversion.
But, short-form videos make a huge difference. According to research, more than 25% of adults say they’ll close out a video after only 10 seconds. https://www.statista.com/forecasts/456180/digital-video-advertising-revenue-device-digital-market-outlook-usa
Certain brands are leaning towards extremely brief yet highly captivating advertisements, aiming to outsmart the skip button on YouTube.
Out-stream Ads
Out-stream Ads have higher CTR and longer engagement rate than in-stream video Ads
https://epom.com/blog/ad-server/outsream-video-ads-benefits
https://www.linkedin.com/business/marketing/blog/linkedin-ads/4-tips-for-better-video-ads-on-linkedin-in-2021
A promising option – Outstream video arises as a potential and increasingly popular alternative for the coming years. This format offers a seamless integration into the content that users are actively engaged in, breaking away from traditional interruption-based models. Outstream videos present a non-disruptive viewing experience, as they play within the context of the user’s reading material, providing an effective means of delivering messages without relying on pre-existing video content. As the advertising industry seeks innovative approaches to capture audience attention.
The growth of AI
As the capabilities of AI continue to advance, its potential to address complex challenges and enhance productiviity and efficiency, holds a sensible contribution for a future where intelligent machines play a relevant role in shaping the way we deal with our everyday routine.
According to a recent report from SEMrush, AI technology is predominantly prioritized in marketing and sales departments, surpassing its prioritization in other areas within companies. https://www.semrush.com/blog/artificial-intelligence-stats/
AI is significantly influencing data analysis and efficiency within the realms of marketing and advertising. Instead of people spending luxurious days or weeks to variety of tasks, AI tools can immensely identify patterns in the data and optimal performance, all within matter of seconds.
Genuine Social Media Ads
Messages with heavier authencity matters.
Research indicates that over 75% of consumers express a higher level of trust in content generated by ordinary individuals compared to content produced by brands.
https://www.adweek.com/brand-marketing/infographic-how-millennials-and-baby-boomers-consume-user-generated-content-175307/
Brands are relying to influencer marketing as a way to humanize their image, leveraging relatable personalities to resonate with a variety of audience. In the advertising sector, influencer marketing stands out as a successful strategy to humanize brands and establish genuine interactions.
